Uhlolojikelele kanye nesifinyezo se-eBay kubasebenzisi abasha
(Ingxenye ye-Become a Confident e-eBayer reference series)
Ingxenye 1: Indlela i-eBay esebenza ngayo.
I-eBay yaqala ngo-1995 eSan Jose, eCalifornia. Ngalesikhathi umhleli wekhompiyutha, u-Pierre Omidyar, nomkakhe banquma ukudayisa izimpahla zokuqoqa nge-intanethi ngokusebenzisa i- World Wide Web . Ebiza ngesipiliyoni sakhe sesofthiwe, uPierre wakhetha futhi wabeka iwebhusayithi, 'Auctionweb', lapho abathengisi behlangana khona ukuze bathengise izimpahla zabo kwabanye abaqoqi, konke kungokwemvelo yokuthembela kwezobuchwepheshe. Ngenkathi ilinganiselwe ububanzi nobukhulu, i-Auctionweb yahlangabezana nokuphumelela futhi uPeter wabe eseqamba kabusha inkonzo ye-eBay (ene-e-"e" ephansi).
I-eBay.com isiye yaba yindlela enkulu kakhulu futhi ephumelelayo kakhulu yebhizinisi ye-intanethi emlandweni. Namuhla ngo-2014, amashumi ezinkulungwane zabantu aguqula nsuku zonke eBay.com nase-eBaymotors.com ukuthenga nokuthengisa izigidi zamaRandi ezimakethe ezintsha nezasetshenziswa. Kusukela kumikhiqizo elula efana nemidala yaseMonopoly endala kanye namarekhodi ase-Elvis asetshenzisiwe, kuma-electronics amaningi kanye namakhamera adijithali, kuze kube yizimoto ezingavamile, izakhiwo eziphezulu, nezakhiwo ezibizayo, i-eBay ibe yindawo yokuhweba yomhlaba wonke kuwo wonke umuntu.
Imodeli yebhizinisi le-eBay lihle kakhulu: linikezela indawo yokuthengisa emakethe ephephile futhi ekhuthazayo lapho kunoma ubani ongaqoqa ukuze athengise imikhiqizo ngokuzethemba.
Khokha abantu imali encane yokuthengisa izinto zabo, kwenze kube lula ukuguqula imali ngokuqiniseka futhi kuqinisekiswe ukuphepha nokuthembela kuwo wonke umuntu.
Ezingeni layo lesisekelo, i-eBay isebenza ngokufana ne-electronic 'flea market':
- Abadayisi be-eBay bakhokhela imali encane yezindleko kanye nemali ephansi ye-1.5% eBay ukuze bathengise izinto zabo;
- Abathengi be-eBay bavakashele futhi basebenzise emakethe ngaphandle kwemali engaphezulu;
- Noma yiziphi izinkampani ezihlukumeza uhlelo noma zomunye zizoqondiswa noma zilahlwe.
Ezingeni eliphakeme, i-eBay ihlukile emakethe evame ukuqhuma ngezizathu eziningana:
- Indawo ye-eBay yemakethe iyamazwe ngamazwe, futhi imingcele yezilimi kanye nemingcele kazwelonke;
- Ukukhetha okukhulu kwezimpahla kuyisabeka;
- Ukuthengiswa kungaba yindlela yokudayiswa (imincintiswano phakathi kwababhidi), noma ifomethi yendabuko eqondile yentengo. Abathengisi bakhetha noma yikuphi uhlobo oluthandayo;
- Abathengi nabathengisi ngeke bahlangane nomuntu;
- Abathengi abatholi ukubona umkhiqizo emuntwini ngaphambi kokuthenga, kodwa banikezwa iziqinisekiso ezahlukene zokuthenga emva kokuthenga ukuqinisekisa ukwaneliseka;
- Izindlela zekhompyutheni eziyinkimbinkimbi kakhulu zenziwa ukunciphisa ukungathembeki kwe-elektroniki kuzo zonke izinhlangothi;
- Abasebenzi besikhathi esigcwele baqashwa ukuphoqelela ukuphepha nokuhleleka kulo lonke uhlelo;
- Imodeli yokugqugquzela ngobuqotho ebizwa ngokuthi 'impendulo enhle' isetshenziselwa ukugqugquzela abathengi nabathengisi ukuthi bathengise ngobuqotho;
- Izinsizakalo zokukhokhela ezisebenzayo zangaphandle, ezifana ne-Paypal, Bidpay, ne-Escrow.com, zingeniswa ukuqinisekisa ukukhokha okuphephile nokuthembekile phakathi kwama-eBayers;
- I-eBay kulula ukuyisebenzisa kunemakethe evuthayo.
Yiziphi ukwehla kwe-eBay ?:
Ngokuqinisekile, akukho uhlelo oluphelele. I-eBay inesabelo sayo esihle sokukhungatheka. Nazi izici ezimbi ze-eBay ongase uzibonele:
- Ukuphuza kokulethwa kwezidingo: lokhu kuyimbambano evamile kakhulu phakathi kwe-eBayers. Nakuba abathengi abaningi be-eBay behambisa imikhiqizo zingakapheli izinsuku zokuthenga, amanye ama-eBayers alinda amasonto ukuze athole imikhiqizo yawo e-mail.
- I-Surcharges yabathengisi ingafaka phezulu uma ungumdayisi ojwayelekile. Ngokuyinhloko uma ungumdayisi onzima kakhulu ofuna ukwenza i-eBay ingeniso yesikhathi esigcwele, ama-eBay oncharges azoqala ukuzizwa njengemali yokukhokhela i-franchising yokudlela.
- Imikhiqizo engalungile: Abathengisi abathile be-amateur bazokwenza umsebenzi ompofu uchaza ngokunembile imikhiqizo yabo ku-intanethi, futhi bayodumaza abanye abathengi uma umkhiqizo ekugcineni uhanjiswa.
- Ukulawulwa kwekhwalithi kungasetshenziswa kakhulu, kuye ngokuthi umthengisi: Ngokwemvelo yendlela yokuthengisa emakethe, iningi labantu lingathengisa nge-eBay. Abanye abathengisi be-amateur bahlushwa ukulawulwa kwekhwalithi embi, ukupakisha, nokuthumela: bayothumela imikhiqizo ephukile, imikhiqizo engalungile, noma ubungako obungalungile bomkhiqizo.
Ngokuthokoza, izakhi ezinhle zidlula kakhulu okubi ku-eBay. I-eBay isebenza kahle ngoba ikhuthaza abathengisi bayo ukuba baphathe amakhasimende abo ngobuqotho nobuqotho. Iningi labathengisi be-eBay linikeza isevisi ethembekile futhi enokwethenjelwa, futhi uzokwazi ukuthi labo bantu bangubani ngempendulo yabo ephezulu yomphakathi.
I-eBay 101 Yaqhubeka: i-eBay yakho primer iyaqhubeka lapha ...
- Ingxenye 2: Yimuphi Ukuhweba ku-eBay.com Kubonakala Kubukeka.
- Ingxenye 3: I-8 Big Do ne-Don'ts ye-eBay.
- Ingxenye 4: I-PayPal 101: I-PayPal isebenza kanjani?
- Isixwayiso kuma-eBayers: Yikuphi ukukhwabanisa ku-Inthanethi Okubukeka Kokuthi
- 'NWT' kanye 'NWOT': eBay izifinyezo kanye nezinye izivumelwano, kuchazwa