Shopify iyinhlangano yesikhulumi se-ecommerce esinikeza isethi esisodwa-esitolo sezinsizakalo ngabanye noma izinkampani ukwenza isitolo se-intanethi.
Kuyini i-Shopify?
Thengaify isevisi eyenzelwe ukuhlinzeka konke okudingekayo ukusetha, ukuphatha, nokuthuthukisa isitolo sakho se-intanethi. Thengaify kufaka phakathi iwebhusayithi, ukusingatha iwebhu nge-bandwidth elingenamkhawulo, inqola yokuthenga, ikhono lokukhokha noma ngezinsiza ze-Shopify noma izinketho zokukhokha zokukhokha zangaphandle, izinketho zokuthunyelwa kwezinsizakalo, ukukhethwa kokufakwa kwempahla, kanye nenhlobo yeselula ephendula ngokugcwele yewebhusayithi yakho kumakhasimende asebenzisa Smartphones noma amaphilisi.
Lokho esikuthandayo:
- Isivivinyo samahhala sezinsuku ezingu-14
- Ihlanganisa kalula ngezinsizakalo eziningi zokuxhumana, okufaka phakathi i-Facebook, i-Twitter, i- Pinterest , i- Instagram , ne- Tumblr
- Isebenza cishe nganoma yiluphi uhlobo lwesigaba sesitolo futhi alinganiselwe abasebenzisi kwezinye izinhlobo zezimpahla namasevisi
- Kufaka phakathi izinketho zebhulogi nokunye okuqukethwe okuheha amakhasimende futhi kuthuthukise injini yokusesha
- Uhlelo lokusebenza lweselula lwenza kube lula ukuphatha isitolo sakho se-intanethi kusuka noma ikuphi
Yini esingayithandi:
- Kumuntu omusha ngokuphelele endleleni amawebhusayithi asethwe ngayo futhi ahlelwe ngemuva kwesikrini futhi engasisebenzisi isevisi yokwakha iwebhusayithi ngaphambilini, kungenzeka kube khona ikhefu lokufunda. Nakuba imibhalo kanye nezinto zokufunda ezinikeziwe zilula ukulandela nokusebenzisa umsebenzisi.
- Noma iyiphi ikhodi yekhodi edingekayo ingaba yindleko. Ngaphandle kwe- HTML eyisisekelo ne-CSS, Shopify isebenzisa ulimi oluhlukile lohlelo olubizwa nge-Liquid. Ngenkathi i-Liquid imthombo ovulekile , ukusetshenziswa kwayo okukhethekile ku-Shopify kuphela kuyimikhawulo yezihlelo zabasebenzi abasebenzisana nazo izinsizakalo zokukhokhwa ngokwezifiso kungase zibe yindleko kunezinketho ezijwayelekile zokubhala ikhodi.
- Ngenkathi isitolo sabo sohlelo lokusebenza sinamathuluzi amaningi nezici ongazihlanganisa ku-Shopify yakho, iningi lawo linemali ekhokhwa ngenyanga engayengeza ngokushesha.
Kanjani i-Shopify ehlukile ku-Etsy noma e-eBay?
I-Etsy ne- eBay yizindawo zezimakethe futhi anganikeli iwebhusayithi ehlukile. Abathengi bathola isitolo noma balondoloze ikhasi langaphambili ngezinketho ezinganiselwe ukwenza ngokwezifiso futhi bakhuthaze umkhiqizo wabo. Ukulinganiselwa ukugcina ukuvumelana ngokuvumelana nendawo yonke emakethe ukuze abathengi baqaphele futhi bajwayele isayithi. Amasayithi weMakethe awavumeli ukuthumela okuqukethwe okungeziwe njengama-blogs nakwezinye izimo, ukunciphisa izinhlobo zezinto ezingathengiswa ngemisebenzi yazo. Isibonelo, i-Etsy ivumela kuphela izinto zokuvuna, ezenziwe ngezandla, nezokusebenza futhi azivumeli imikhiqizo eyenziwe ngokuthengisa.
Izindawo eziningi zemakethe, njenge-eBay, zinezigidi zemali kanye nesakhiwo sezindleko ezivame ukudideka. Abathengisi ku-eBay bakhokhela imali yokufaka into, imali eyengeziwe yokwengeza incazelo ebhaliwe, izimali zokuthunyelwa kwe-eBay kukho konke okuthengisiwe, nemali yokuthengiselana kusuka ekukhokhelweni kwezinsizakalo ezifana ne-PayPal nezinkampani zekhadi lesikweletu. Amaphesenti angu-13 kuya kwengu-15 okudayiswa aya emahoreni nasezinkomeni. Amasayithi omakethe ngokuvamile avimbela ukubuyekezwa kwamakhasimende ukulinganisa umthengisi futhi angavumeli amakhasimende ukuthi ashiye ukubuyekezwa kwemikhiqizo langempela. Shopify ivumela amakhasimende ukuthi athumele izibuyekezo mayelana nemikhiqizo ngayinye kusayithi lakho.
Lapho izindawo zezimakethe ezifana ne-Etsy ne-eBay zinomkhawulo, zinezimakethe ezithembekile zamakhasimende asebevele esitolo kumasayithi abo. Ziletha amakhasimende kulabo abathengisi ngoba banamagama aqashelwayo futhi abathemba abathengi. Ngewebhusayithi ehlukile kufanele ukhuthaze isayithi lakho kanye neminikelo yokuheha amakhasimende. Noma kunjalo, i-Shopify ihlanganisa amathuluzi nezici ukukusiza ukuthi ukhuthaze isayithi lakho futhi kuye ngokuthi uhlobo lwezinto ozithengisayo, ungakwazi futhi ukuhlunga imikhiqizo yakho kumasayithi emakethe. Okunye okucatshangelwayo kunenani labathengisi ezindaweni zezimakethe, ungase uphakamise ukuncintisana nabathengisi abalinganisiwe kakhulu abanomlando obonisiwe kusayithi.
Shopify Abancintisana: Ama-platform Platforms e-Online Store
Uhluke engxoxweni yemakethe ngenhla, Shopify inamncintiswana ambalwa uma kuziwa kwamanye amasevisi noma amapulatifomu wokwakha isitolo sakho se-intanethi. Ake sibheke abancintisana abaphezulu nokuthi baqhathanisa kanjani ne-Shopify:
- I-Wix eCommerce ne-Weebly eCommerce: I- Wix no-Weebly bobabili banikeza izixazululo ze-ecommerce ezidinga ukukhokhwa kwe-zero futhi zinikeze isikhombimsebenzisi esibonakalayo sokudonsa nokukhipha kalula kubasebenzisi abangewona ezobuchwepheshe. Ngenkathi lezi zinsizakalo zigxila ekulula, zilahlekelwa ezinye zezici eziphambili kakhulu futhi eziwusizo kakhulu ezinikezwa ngu-Shopify.
- I-Magento ne-WooCommerce (nge-WordPress): Akukho Magento noma i-WooCommerce ehloswe noma ingaba njengesitolo esisodwa sokugcina isitolo sakho se-intanethi. Zomi zombili ziyiminikelo evulekile yomthombo futhi zidinga izinga eliphakeme lolwazi lwezobuchwepheshe, kufaka phakathi ukusetha insizakalo yakho yokubamba kanye nokwenza ikhodi yenkambiso (noma ukuqasha unjiniyela ukuphatha ikhodi yakho). Ngenkathi umsebenzisi we-tech-savvy kakhulu angase ajabulele ukuguquguquka okukhulu okuhambisana nesixazululo somthombo ovulekile, umuntu ojwayelekile uzobhekana nekhasi lokufunda eliphansi noma isikweletu esivela kumuntu onjiniyela.
- I-BigCommerce: Kokuncintisana okukhulu laphaya, i-BigCommerce iyona efana kakhulu ne-Shopify ngokuhlinzeka ngokumisa okwesikhashana, ukukwazi ukwengeza izici ezisuka ezitolo zabo zokusebenza ezifanele, ukusebenzisana kahle nokusekelwa kwe-24/7, nokufanayo izintengo. Lapho i-Shopify ihola ukuhola phezu kwe-BigCommerce yilapho ikhona khona-izingqikithi ezingaphezulu, izinhlelo zokusebenza eziningi esitolo sabo sohlelo lokusebenza ukuze zengeze izici namathuluzi okuqhuba ibhizinisi lakho, futhi zinezochwepheshe eziningi zokuqasha kwinqolobane yabo yochwepheshe ukuze zisize konke kusuka ekutholeni isitolo esakhelwe, izindikimba ezenziwe ngokwezifiso noma imiklamo, nezindlela ezingcono zokumaketha ibhizinisi lakho.
Ingabe I-Shopify Legit?
Yebo. Banikeza zonke izinsizakalo ezibalulwe kukhokhelo ngalinye lezinhlelo, zinezo zonke izinyathelo zokuphepha ezikhona ukuze zivikele ulwazi lomthengisi kanye namakhasimende, futhi zinikeze izinto eziningi zokufunda kanye nokusekelwa kwe-24/7. Shopify ine-app esitolo esinamandla yezici namathuluzi ongayengeza kwizingqikithi ezingu-100 zewebhusayithi ezitholakalayo ngamanani aphuma mahhala azungeze u-$ 200 (imali yesikhathi esisodwa). Futhi uma ungenalo igama lesizinda (i-URL) yewebhusayithi yakho okwamanje, ungathenga enye ngokusebenzisa i-Shopify noma usebenzise igama lesizinda lami le-myshopify.com kufakwe necebo lakho lanyanga zonke.
Zingakanani Ukugcina?
Ngemuva kokuvivinywa kwezinsuku ezingu-14 zamahhala, ukuqhubeka no-Shopify kuzodingeka ukhethe enye yezinhlelo zabo zesevisi zenyanga. Uhlelo lwe-Basic Shopify luyi- $ 29 ngenyanga; Uhlelo lwe-Shopify lungu- $ 79 ngenyanga; futhi uhlelo lwe-Advanced Shopify lungu- $ 299 ngenyanga. Ungashintsha futhi uhlelo lwakho ukuze amasevisi akho akhule kanye nebhizinisi lakho. Uma ukhetha ukufaka amasevisi we-Shopify POS wokuthengiswa komuntu siqu nokukhokha inkokhelo, okuyimali eyengeziwe yenyanga yonke engu-$ 49. Thenga i-POS iyinkonzo yokuzikhethela ekhokha izinkokhelo kodwa ihlanganisa ulwazi oluvela kulabo abathengisa okungaxhunyiwe ku-intanethi ngokuthengisa kusuka esitolo sakho se-intanethi, ukugcina konke okulandelwayo kokuthengisa kusistimu eyodwa.
Izitolo ezithengisa ngempumelelo
Shopify inikeza izibonelo ezimbalwa zezitolo eziphumelelayo ku-intanethi usebenzisa i-platform yabo. Amanothi ambalwa afaka u-Taylor Stitch, i-LEIF, i-Case Dodo, i-Tattly, neLabhudi yamachadi wePop.