Isu lakhe seWeb elaliyiSikhungo Semkhankaso Wakhe
Ukuqonda okuyisisekelo kokukhulumisana bekulokhu kuphakathi kwenhlangano yezombusazwe, kodwa ukuqonda ngokuqinile esikhathini esizayo sokuxhumana kungaba yisikhali esiyimfihlo esiwuthola impi. KuFranklin D. Roosevelt, kwakungumsakazo. KuJohn F. Kennedy, kwakuyithelevishini. Futhi ku-Barack Obama, kuyimidiya yomphakathi .
U-Obama uthathe imikhankaso emikhulu esikhathini esiyinkimbinkimbi ngokubamba iWeb 2.0 futhi ayisebenzise njengesikhulumi esiphakathi somkhankaso wakhe wongameli. Kusukela ku-social media savvy kuya ku- YouTube kumanethiwekhi okuxhumana nabantu , u-Obama uye wahamba ngeWeb 2.0 futhi waba ngumsebenzi omkhulu emkhankasweni wakhe.
Obama ne-Social Media
Umthetho wokuqala wokukhangisa kwezokuxhumana komphakathi ukuzibeka wena kanye / noma umkhiqizo wakho lapho. Izindlela ezimbalwa zokwenza lokho kufaka phakathi i-blogger esebenzayo, ukubeka ubukhona kumanethiwekhi omphakathi omphakathi, futhi ukwamukela izinhlobo ezintsha zokuxhumana.
Obama wenze lokho nje. Ukusuka ekuxhumaneni kwezokuxhumana nabantu kuya kubhulogi lakhe Ukulwa nomkhankaso we-Smears, u-Obama wenza ukwaziwa kwakhe kweWeb 2.0. Unabangane abangaphezu kwezigidi ezingu-1.5 ku- MySpace ne- Facebook , futhi manje unabalandeli abangaphezu kuka-45,000 ku- Twitter . Lo msebenzi owenziwe kumanethiwekhi omphakathi umvumela ukuba athole leli gama ngokushesha emapulatifomu amaningi.
Obama ne-YouTube
Izinsuku zokubhala inkulumo ukuthatha ukulunywa kwengoma eyishumi yesibili ezindabeni zasebusuku seziphelile. Ukuthandwa kwe-YouTube kunikeza ukufinyelela komphakathi kuyo yonke inkulumo, hhayi nje isiqeshana esikhethwe yizindaba, okusho ukuthi inkulumo yonke kufanele ihambisane nezilaleli.
U-Barack Obama wenze umsebenzi omuhle wokuqinisekisa ukuthi izinkulumo zakhe zizwakala kahle ku-YouTube ngokugcwele njengoba zenza izindaba zakusihlwa zineziqeshana kuphela. Futhi ugijime ezithameli zika-YouTube ngokudala ukuqina okuqinile kuwebhusayithi. Ngokomlando, abasha abavotelayo baye bakhutheka kakhulu kodwa bangaphansi kokuvota kwamavoti. Kodwa u-Obama uye wakwazi ukusebenzisa imithombo yezokuxhumana emphakathini.
Obama ne-Social Networking
Uma ngabe sifuna ukubheka umkhonto we-ace up Obama, sothola uChris Hughes. Njengomunye wabasunguli be-Facebook, uChris Hughes uyazi into noma ezimbili mayelana nokuxhumana nabantu. Ukuxoshwa kuka-Obama kwe-social networking whiz kungenzeka ukuthi akuzange kwenzeke izihloko ngaleso sikhathi, kodwa kube yisici esiyinhloko empumelelweni ka-Obama.
UBarack Obama akayena owokuqala ukusebenzisa izintandokazi zenhlalo ngesiteleka sikaMongameli - Howard Dean wasebenzisa i-Meetup.com ukuba ibe yingxabano enkulu yokuphakanyiswa kweqembu lakhe ngo-2004 - kodwa kungenzeka ukuthi uyifezile. Ukubusa kwesithupha kunoma yisiphi isicelo esihle ukupakisha i-punch enamandla ngenkathi kube lula ukuyisebenzisa ngangokunokwenzeka. Futhi yilokho okwami.I-BarackObama.Com ihambisa.
Inethiwekhi yezenhlalo egcwele, i-My.BarackObama ivumela abasebenzisi ukuba bakhe iphrofayela yabo ephelele ngencazelo ekhethiwe, uhlu lwabangani, nebhulogi yomuntu siqu. Bangakwazi futhi ukujoyina amaqembu, bahlanganyele ekukhuliseni isikhwama, futhi bahlele imicimbi yonke kusukela ku-interface okubili kulula ukuyisebenzisa futhi ejwayele kunoma yimuphi umsebenzisi we-Facebook noma we-MySpace.
Izepolotiki 2.0 - Amandla kubantu
Ukunqoba noma ukulahlekelwa, akungabazeki ukuthi uBarack Obama ushintshe ubuso bezombusazwe eMelika. Futhi njengoba nje u-Obama esebenzisa i-Web 2.0 emkhankasweni wakhe wezomongameli, ngakho-ke i-Web 2.0 inganika abantu baseMelika izwi ezindabeni zezombangazwe.
I-intanethi ye-social network ye-Obama yasetshenziselwa ukufakazela ukumbumbuluka kwesimo sakhe kwi-federal wiretapping bill, okufakazela ukuthi ukuxhumana nabantu kungabamba izindlela zombili.
Manje kunabantu okufanele basebenzise lelo gama.