Isibalo sakho sokusesha se-Google kubalulekile, nansi indlela yokuyiqapha
Uma usufake isikhathi sakho nemali yakho udala i-website , khona-ke kukhona ithuba elihle lokuthi uphinde wafika ngecebo le-SEO yaleso sayithi Lokhu kusho ukuthi uhlolisise amagama angukhiye ekhasini ngalinye futhi ulungiselele wonke amakhasi kulabo amagama angukhiye kanye nezilaleli onethemba ukuthi uzovakashela isayithi lakho. Lokhu konke kuhle futhi kuhle, kodwa wazi kanjani ukuthi wonke umsebenzi wakho empeleni usebenza?
Ukuthola ukuthi isayithi lakho lihlelwe kuphi injini yokusesha njengoba i-Google ibonakala sengathi iyindawo enhle yokuqala, kodwa elula njengoba lokho kungase kuzwakale, iqiniso liwukuthi lokhu kungaba yisikhathi esiningi kakhulu futhi sinzima.
Izinhlelo Zokuvimbela ze-Google Kusuka Kuhlola Amanani
Uma wenza usesho ku-Google ecela ukuthi uhlole kanjani usesho lwakho lokusesha ku-Google, uzothola amasayithi amaningi anikezela le nsizakalo. Lezi zinsizakalo zidukisa okungcono. Eziningi zazo ziyi-flat-out engalungile futhi enye isevisi ingakubeka ekuphukeni kwemigomo yesevisi ye-Google (okungenalo umbono omuhle uma ufuna ukuhlala emagcekeni abo omuhle nasesayithi labo).
Uma ufunda imihlahlandlela ye-Google webmaster uzobona:
"Ungasebenzisi izinhlelo zekhompyutha ezingagunyaziwe ukuhambisa amakhasi, hlola izikhundla, njll. Izinhlelo ezinjalo zidla izinsiza zekhompuyutha nokuphula imigomo yesevisi yethu. I-Google ayincoma ukusetshenziswa kwemikhiqizo efana neWebPosition Gold ™ ethunyelwa imibuzo ezenzakalelayo noma yohlelo ku-Google . "
Ekuhlangenwe nakho kwami, ukuzama amathuluzi amaningana amemezelwe ukuhlola isikhundla sokusesha kwafakazela ukuthi asebenzi noma kunjalo. Abanye baye bavinjelwa yi-Google ngoba ithuluzi lithumele imibuzo eminingi ezenzekelayo, kanti ezinye ezibonakala zisebenza zikhiqize imiphumela engalungile nengavumelani.
Ngesinye isikhathi, sifuna ukubona ukuthi ithuluzi lithini isayithi esilawulayo lapho sifuna khona igama lesayithi. Lapho senza ukucinga ku-Google ngokwethu, isayithi kwakuyisiphumo esiphezulu; Kodwa-ke, ngenkathi sizama ithuluzi lokubala, lathi isayithi alizange libeke ngisho nasemiphumeleni engu-100 yokusesha!
Lokho kungezwani ukuphazamiseka.
Ukuhlola ukuze ubone uma i-SEO isebenza
Uma i-Google ingavumeli izinhlelo zokuhamba ngemiphumela yosesho ngawe, ungayithola kanjani ukuthi imizamo yakho ye-SEO isebenza?
Nazi ezinye iziphakamiso:
- Hamba ngemiphumela yenjini yokusesha ngesandla. Lokhu, ngokusobala, indlela eyinkimbinkimbi kakhulu ukuthola ukuthi ikhasi lakho likhonjiswa kuphi usesho. Ngeke ibe yi-100% ethembekile, njengezinsiza ezihlukile ze-Google zinganikeza imiphumela ehlukile (yingakho kufanele wenze kanjalo usebenzisa "usesho lwe-incognito"). Kodwa isebenza, futhi i-Google ivumela lolu hlobo lokufinyelela. Sekuyisikhathi sokudla futhi akusithokozi ngaso sonke isikhathi.
- Sebenzisa isofthiwe yakho ye-analytics. Ukusebenzisa isofthiwe ye-Web analytics kufanele ikutshele i-URL amakhasimende akho ayeyiyo ngaphambi kokuthi bayifake ekhasini lakho. Lo yi- referrer futhi noma yikuphi okuvela ku-Google kufanele abe nenombolo yekhasi ababeyiyo lapho bethola ikhasi lakho.
- Hamba ngokusebenzisa amafayela wakho log log. Uma nje izingodo zakho ze-web yakho zifomethi yelogi elihlanganisiwe noma enye ifomethi efaka ulwazi lokudlulisela, ungabona ukuthi amakhasi abantu avelaphi ukuze afinyelele ekhasini lakho. Noma yimiphi imiphumela evela ku-Google izokutshela ukuthi ikhasi lakho libonisephi ekusesheni kwabo.
- Sebenzisa amathuluzi we-Google Webmaster. Uma ungena engxenyeni ethi "imibuzo yokusesha" ye-Google Webmaster amathuluzi wesayithi lakho, uzobona wonke amagama angukhiye abantu abasebenzisa ukuthola isayithi lakho. Uma uchofoza igama elingukhiye oyithandayo, amathuluzi weWebmaster azofaka isikhundla emiphumeleni yokusesha.
Ukuthola Izingosi Zendawo Yendawo Yesizinda Esisha
Zonke iziphakamiso ezingenhla (ngaphandle kokungena ngemiphumela ngesandla) zithembele kumuntu othola ikhasi lakho ngokusesha nangokuchofoza kusuka ku-Google, kodwa uma ikhasi lakho libonisa izinga 95, amathuba abantu abaningi abakaze bafike kude.
Ukuze uthole amakhasi amasha, futhi ngempela kumsebenzi we-SEO amaningi, kufanele ugxile kulokho okusebenza kunokuba isikhundla sakho sokungaqondisi ku-injini yokusesha.
Cabanga ukuthi yini umgomo wakho nge-SEO. Ukwenza ekhasini lokuqala le-Google kuyinjongo enhle, kodwa isizathu sangempela ofuna ukungena ekhasini lokuqala le-Google kungenxa yokuthi ukubukwa kwamakhasi amaningi kuthinta ingeniso yakho kuwebhusayithi.
Ngakho-ke, gxila kancane ekuhlelweni ngokwakho kanye nokunye ekutholeni ukubukwa kwekhasi eliningi ngezindlela eziningi kunokufakwa kwesayithi nje.
Nazi ezinye izinto ongayenza ukulandelela ikhasi elisha bese ubona ukuthi imizamo yakho ye-SEO isebenza:
- Okokuqala, qinisekisa ukuthi isayithi lakho nekhasi elisha liye lafakwa yi-Google. Indlela elula yokwenza lokhu ukuthayipha "isayithi: i-URL yakho" (isib. Isayithi: www. ) Ekusesheni kwe-Google. Uma isayithi lakho linamakhasi amaningi, kungase kube nzima ukuthola elisha. Uma kunjalo, sebenzisa usesho oluphambili futhi ushintshe ububanzi besikhathi lapho ugcine ukuvuselela ikhasi. Uma ikhasi lingabonakali, ulinde izinsuku ezimbalwa bese uzama futhi.
- Uma wazi ukuthi ikhasi lakho lihlehlisiwe, qala ukubuka ama-analytics akho kuleli khasi. Ngokushesha uzokwazi ukulandelela ukuthi yiziphi amagama angukhiye abantu abasebenzisa ukuthi baphendule ikhasi lakho. Lokhu kuzokusiza ukuthi uyithuthukise.
- Khumbula ukuthi kungathatha amasonto ambalwa ukuze ikhasi liboniswe ezinjini zokusesha futhi uthole ukubuka kwekhasi, ngakho ungayeki. Hlala ubuka ngezikhathi ezithile. Uma ungaboni imiphumela ngemuva kwezinsuku ezingu-90, ke ucabange ukwenza ukukhushulwa okwengeziwe noma ukuthuthukisa ekhasini lakho.